WKD firm journeys to the Equator

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BEVERAGE Brands, the company behind ready-to-drink WKD, has launched what it claims to be the first drink in the UK to deliver 0% alcohol, 0% calories and 0% sugar, along with the taste of a premium beer.

Equator is packaged in 330ml bottles (RRP ÂŁ2.50)that are embossed with a map of the world.
The company is supporting the launch with a digital marketing campaign and consumer PR activity targeting men’s style, health and fitness magazines.
Beverage Brands reports that the no/low alcohol beer category in the UK is currently worth ÂŁ32.8m, with on-trade sales up 3.7% last year.