WKD firm journeys to the Equator


BEVERAGE Brands, the company behind ready-to-drink WKD, has launched what it claims to be the first drink in the UK to deliver 0% alcohol, 0% calories and 0% sugar, along with the taste of a premium beer.

Equator is packaged in 330ml bottles (RRP £2.50)that are embossed with a map of the world.
The company is supporting the launch with a digital marketing campaign and consumer PR activity targeting men’s style, health and fitness magazines.
Beverage Brands reports that the no/low alcohol beer category in the UK is currently worth £32.8m, with on-trade sales up 3.7% last year.