FORMER Diageo GB boss Simon Litherland has been appointed to the newly-created role of managing director of Britvic Soft Drinks.
As well as heading the firm’s British business, Litherland, who left Diageo earlier this year following a company restructure, will join the Britvic group’s executive committee.
Chief executive Paul Moody described the creation of the GB managing director post as a “step forward” for Britvic.