HAVANA Club has embarked on a campaign to promote its signature Cuban Mojito serve.
The brand has been hitting the road to promote the importance of using fresh ingredients to making great Mojitos.
The campaign has seen the appearance of ‘urban mint gardens’ in several cities.
And it’s being supported by print and online advertising promoting the brand’s Mojito recipe, explaining why Havana 3 Year Old is the ideal rum for the cocktail.
Patrick Venning, head of marketing at Pernod Ricard UK, said the campaign “educates consumers about Havana Club and its authentic Cuban heritage and why they should only use genuine premium ingredients, such as fresh mint, when making an authentic Cuban Mojito cocktail at home, or when ordering it in a bar”.