SMIRNOFF has teamed up with Madonna for the latest stage of its Nightlife Exchange Project.
The promotion has already seen Smirnoff hosting events in cities all over the world. Unique elements are taken from one city, including drinks, music and fashion, and then swapped with a city in another country.
The next events, which take place in November, will give aspiring dancers the chance to win a place on Madonna’s next tour.
Dancers have until October 10 to submit a 60-second dance video through Smirnoff’s website.
The final of the competition will take place at one of the Nightlife Exchange events and be judged by Madonna herself.
Smirnoff parent company Diageo said it will be spending £6m on marketing the Project
this year, which includes introducing new serves and bespoke events to on-trade outlets across the UK.
There are 50 countries participating in the Nightlife Exchange Project.
