SPIRITS giant Pernod Ricard has bolstered its portfolio with a new Tequila.
Tequila Avión has joined its spirits stable as part of a joint venture agreement between Pernod Ricard and the brand owner. Pernod Ricard will hold a minority interest in the joint venture and becomes the exclusive worldwide distributor of the ultra-premium brand.
“I’m thrilled about the addition of this high-end Tequila to our portfolio,” said Pernod Ricard chief executive Pierre Pringuet.
