HOW much heat can your bar handle?
Bacardi Brown-Forman Brands is encouraging outlets across the UK to get into the New Orleans spirit this summer with a new campaign promoting Southern Comfort’s Cajun Thunder serve: Southern Comfort with a dash or two of hot pepper sauce.
Point of sale kits, which include drip mats, shot glasses, banners and Tabasco pepper sauce, aim to promote the serve to 18 – 24 year old consumers.
“The Southern Comfort Cajun Thunder is a fun and sessionable serve, which allows bartenders to tap into high energy nights out, providing a relevant drink that can be enjoyed together,” said assistant brand manager Adam Lewis.
(Image: Hot, hot, hot: Southern Comfort Cajun Thunder.)