Finlandia keeps its cool


FINLANDIA vodka has unveiled a new-look bottle designed to reflect its premium credentials and Nordic heritage.

Developed by Finnish artists, brand representatives and designers, the bottle features a ripple design, intended to represent melting ice.
A new neck label features two reindeer with locked horns and the midnight sun in the background.
For the Finlandia Fusion range, which includes Cranberry, Lime, Mango and Grapefruit, the new labelling incorporates the associated flavour colour as well as the fruit imagery.
Chris White, Finlandia’s brand manager at Bacardi Brown-Forman Brands, said the new-look bottle aims to give the vodka clearer stand-out on the back-bar.
“Ice has always been at the forefront of the brand’s design, however we believe the new bottle makes this an even stronger element, improving visibility and reflecting the crystal clarity of the Finlandia it holds, whilst being true to our origins.,” he said.
“We are delighted with the new design and hope the new Finlandia packaging will help create new fans and reacquaint old ones, in turn maximising profit opportunities for bartenders and licensees.”

(image: The bottle has a ‘melting ice’ design.)