As one of the few Scotch whisky distilleries that has its own on-site cooperage, Tomatin is justifiably proud of its wood policy.
So much so that it now pushing its cask management to the fore, with a packaging refresh across its core range of single malts that highlights the ‘craft, care and expertise’ involved in its whisky’s wood maturation.
Tomatin’s new focus on timber follows on from its own cask-maker, Allan Bartlett, being awarded ‘Cooper of the Year’ at the 2025 Icons of Whisky Awards.
At the heart of the packaging redesign is a premium box adorned with a wood-grain motif and new labelling that offer ‘visual impact and shelf presence’ in competitive retail and on-trade environments.
The range’s consumer messaging has also been streamlined with clearer product names and simplified information to clearly communicate each whisky’s character.
The new look is being rolled out globally across Tomatin Legacy and Tomatin 12 Year Old Triple Cask – the latter being renamed from Tomatin 12 Year Old, with the remainder of the core range following in the months ahead.
The refresh builds on the success of the vivid scarlet pack recently introduced for Tomatin 12 Year Old Sherry Cask, which will now also feature the enhanced label, with the aim of delivering ‘a more impactful, contemporary presence’ on shelves, while preserving the same award-winning Highland single malt whisky inside.
This is the latest strategic step in Tomatin’s long-term plan to strengthen its presence and positioning in global markets by emphasising the craftsmanship which defines the brand.
Head of marketing Jennifer Masson said: “This bold new packaging reflects what we do best at Tomatin – exceptional cask management, craftsmanship and attention to detail.
“It aligns our visual identity with consumer expectations in modern retail and on-trade settings and gives our whiskies greater presence in global markets.
“Our focus remains unchanged – creating remarkable single malts at excellent value for whisky lovers around the world.”
Owned by the Japanese company Takara Shuzo International, the Tomatin distillery is in the Scottish Highlands, 16 miles south of Inverness, with a proud heritage stretching back to the 15th century when illicit production was likely to be taking place, before becoming official in 1897 when the first formal distillery was established by John MacDougall as the Tomatin Spey Distillery Company.
In 2022, Tomatin was awarded ‘Scotch Whisky Producer of the Year’ and ‘Outstanding Spirits Producer of the Year’ at the International Wine & Spirit Competition. Later that year, it was recognised as ‘Sustainable Distillery of the Year’ at Whisky Magazine’s Icons of Whisky 2023, in recognition of its continued contribution to sustainability at the distillery.
In 2023, Tomatin took home seven awards at the San Francisco World Spirits Competition, while Cù Bòcan, took home three. Tomatin’s 36 Year Old was crowned the ultimate winner at SFWSC for malts, being named ‘Best in Show’, officially making it one of the best whiskies in the world.
