THERE’S a new generation of consumers looking for RTDs with a ‘fruit-forward’ taste – so Bacardi is bringing its Breezer brand back to the UK.
“We know there is a lot of love for Breezer in the UK, and we are confident a new generation of consumers will fall in love with the new Breezer,” said Steve Young, business unit director for Bacardi in the UK & Ireland.
“RTDs are booming, however, the Flavoured Alcoholic Beverages category could do with a bit more excitement. By bringing back Breezer we’re definitely putting the fruity taste into FAB.”
The original Bacardí Breezer was first launched in 1990 and became something of a nationwide phenomenon in the UK. Now, the brand is back with three new flavours: Zesty Orange, Zingy Lime and Crisp Watermelon.
“The early response from our trade partners has been overwhelmingly positive,” said Young. “Everyone is excited to see Breezer back for the summer!”
The brand is being relaunched with an ABV of 3.4%, available in 27.5cl glass bottles.
