Missing the ‘G’ sees Murphy’s Irish Stout sales surge by 632% in December

A pint of stout is handed to a customer in a bar
Sales of Murphy’s Irish Stout rose across the entirety of 2024

At the end of last year, amid reports that pubs were running out of the ‘black stuff’, Heineken UK mounted a promotional campaign for its own ‘classic Irish stout’ Murphy’s – and it seems to have been a considerable success.

Murphy’s reportedly enjoyed record sales over the festive season, with pints up an incredible 632% in UK pubs and bars, compared to the same period in 2023.

In truth, the Murphy’s brand saw a significant increase across the whole of 2024, resulting in a total uplift of 176% in draught sales for the year.

With stocking issues of Guinness reportedly ongoing into 2025, Heineken has released a ‘Map O’Murphy’s’, to promote all of the places consumers can find the stout across the UK.

A young woman in a Santa hat pours a pint of stout
With Guinness reportedly experiencing supply difficulties, Murphy’s saw substantial on-trade increases in December

A spokesperson for Murphy’s UK said: “The recent growth in the popularity of stout has been well documented and these incredible figures show the value of brands like Murphy’s Irish Stout with its smooth creamy taste.

“Murphy’s is well placed to build on this growth in 2025, delivering excitement for UK consumers and sales for UK operators. Any licensees interesting in stocking Murphy’s should speak to their account manager or visit https://join.heineken.co.uk/

“The sales uplift for the Irish stout has been significant throughout 2024. In fact, year-on-year sales of Murphy’s increased by 281% in the on-trade in June 2024 vs June the previous year, showing marked demand from consumers in warmer months. Clearly Murphy’s is not just for Christmas!”