Coors is looking to strengthen its position as one of Great Britain’s top ten lagers with the launch of a big promotion powered by music-themed prizes.
From August until the end of September, QR codes will be displayed on posters and beer mats in selected UK venues, taking adult consumers to the ‘Win With Coors’ competition page to submit a picture of their pint and enter their details
Up for grabs is a trip to its home state of Colorado, for an epic music experience at the iconic Red Rocks Amphitheatre, for one winner and three guests, including tickets to see a concert there.
Closer to home UK concert vouchers will also be on offer when the promotion rolls out next month.
Digital assets will be available to help venues bring the promotion to life on social media, while the campaign will be supported by PR and social media activity including influencer partnerships with TV personalities Sam Thompson and Pete Wicks.
The aim is to drive awareness of the Red Rocks promotion by reaching over 14 million people.
Senior brand manager at Molson Coors, Helen Jones, said: “We know that music is a key passion point for our consumers, and Coors has always been a champion of live music.
“So, we wanted to give people the chance to enjoy epic music experiences with their friends and family. This is one of our biggest promotions yet, building on the success of the Coors brand.
“The opportunity to visit the home of Coors in Colorado and the Red Rocks Amphitheatre is truly unique and we hope it will create excitement amongst consumers, as well as helping our customers to drive sales.”
