In a new collaboration with Timothy Taylor’s Brewery, Heineken UK and Star Pubs have created Marmalade Best cask ale in support of the Marmalade Trust charity.
The ale will be exclusive to Star Pubs and Heineken UK’s on trade customers from early-July to end-October, with 20p from every pint going to the only charity in the world specifically dedicated to raising awareness of loneliness.
Marmalade Best is described as a refreshing, golden beer brewed at 3.4% ABV.
To create the ale, Star Pubs collaborated with Timothy Taylor’s and hops producer Charles Faram, who generously provided some of the hops for this special ale, knowing it was for a charitable cause.
To deliver the ‘warm, orange zest, spicy and resinous’ aroma and flavours, Emperor from the Charles Faram Hop Development Program and Admiral were selected to work alongside Timothy Taylor’s favourites Goldings, Fuggles and Savinjski Goldings.
Each firkin of the ale will come with a Marmalade Best pump clip featuring a QR code linking to Marmalade Trust’s website for more information on the charity and the support available.
Point-of-sale kits will also be distributed to participating pubs with conversation starter ideas to encourage pubgoers to talk to one another.
Star Pubs managing director Lawson Mountstevens said: “The bar is the focal point of any pub, so what better place to raise awareness of Marmalade Trust and the work it does to support people experiencing loneliness, than to have a dedicated charity ale?
“The launch of Marmalade Best will be a conversation starter between staff and customers. In addition to raising money for this great cause, it will also draw attention to this important subject and the charity.”
Amy Perrin, CEO and founder of Marmalade Trust said: “I am excited for the launch of the Marmalade Best, giving people a refreshing ale which they can enjoy in pubs across the country.”
Funds previously raised by Star Pubs and Heineken for Marmalade Trust have helped provide 222 Christmas lunches, doorstep visits, and hampers. They have also enabled 400 hours of telephone conversations between 115 volunteers and members through the charity’s companion scheme.
