Independent Scottish distiller Eden Mill – a brand based in Scotland’s ‘ home of golf’, St Andrews – has been named as the official gin of the 2024 Genesis Scottish Open.
This prestigious golf tournament tees off with a pro-am match on Wednesday 10th July, when Eden Mill will be helping golf fans get into the swing of things with a range of gin serves.
The Scottish open is being held at the Renaissance Club just outside North Berwick, in 300 acres along the Firth of Forth on Scotland’s world-famous ‘Golf Coast’. Spectators are in for a treat as defending champion Rory McIlroy is joined by stars including home hero Robert MacIntyre and their fellow Ryder Cup stars Viktor Hovland and Tommy Fleetwood.
Korean car manufacturer Genesis is the headline sponsor of the tournament. Following a successful collaboration with the Genesis Invitational in Los Angeles earlier this year, Eden Mill has built upon this relationship by partnering with the Genesis Scottish Open, leveraging its St Andrews provenance and increasing its foothold in the golf sector.
Chief executive officer at Eden Mill, Rennie Donaldson, said: “Our gin was born in St Andrews, the home of golf. So to be able to make it available to fans travelling to Scotland from all over the world is a huge moment for the brand.
“After a successful activation at the Genesis Invitational in LA earlier this year, it was a natural next step to continue this relationship and become the ‘Official Gin’ of such a prestigious golf competition.”
Under the deal, Eden Mill will be providing perfect serves and cocktails from its portfolio of coastal gins inspired by the flora from the east coast of Scotland. Attendees can expect refreshing Eden Mill G&Tees stirred with Mediterranean Tonic, mint & blackberry, and the vibrant Eden Mill Love Gin Spritz, with pink grapefruit soda, garnished with fresh raspberries.
Eden Mill’s soon-to-be-completed distillery is located just seven minutes from St Andrews and is due to commence production later this year – opening its doors to tourists from spring 2025.
