David McKay, aged 59, won his own Innis & Gunn Taproom for the Hungary v Scotland match on Sunday 23 June.
David, from Glasgow, entered and won an on-pack promotional competition issued by the Scottish brewers ahead of the tournament.
Another upshot of his win was that he featured on a one-off billboard in Finnieston, Glasgow – but the main prize was having over 60 friends and family join him to watch the game live in the Ashton Lane bar.
In what was described as an epic night of football and celebrations, David, a director at Scottish recruitment agency Brightwork, said: “It was a fantastic night, bar the football, with great beer, great food and bar snacks.
“I never really enter competitions but was up staying at my caravan in St Andrews, picked up our supplies of Innis & Gunn to watch the footy and spotted the on-pack promotion to win your own bar.
“Never in a million years did I think I’d win but what a superb night so huge thanks to the Innis & Gunn team for their hospitality. Just a shame the result wasn’t what we’d all hoped for!”
David’s match party was one of series of promotional prizes Innis & Gunn organised for the Euros, featuring across 4x400ml and 10x400ml packs of its premium lager.
Master brewer and founder of Innis & Gunn, Dougal Gunn Sharp, said: “This was one of our biggest on-pack promotions yet, and it was a pleasure to host David, his friends and family on Sunday night.
“We love a great party, despite the result, everyone got behind the team and soaked up the Euros atmosphere with a helping of Innis & Gunn.”