Inverarity Morton takes on Scottish distribution of Wolfie’s Whisky

A man in a boating blazer drinks whisky at a bar
Rod Stewart toasts a Wolfie’s cocktail with Kelvingrove Cafe owner Barry Oates

Wolfie’s Whisky has sealed a new Scottish distribution deal with Inverarity Morton.

Following 10 months of what was described as ‘unprecedented’ growth for the blended Scotch brand, which was founded by Sir Rod Stewart and Duncan Frew in 2023, the stated aim of the new IM deal is to drive increased on-trade market penetration in Scotland.

Wolfie’s co-founder Frew said: “Scotland is our heartland and it’s important that we continue to build a solid base here for Wolfie’s as we pursue an ambitious expansion throughout the UK and globally.

Three men toast each other with daytime drinks
Rod Stewart and Duncan Frew, co-founders of Wolfie’s Whisky, with friend Jonny McLaughlin

“With a huge customer base and an excellent understanding of premium products, Inverarity Morton is the perfect partner to work with as we grow our listings locally.”

Managing director at Inverarity Morton, Stephen Russell, said: “We have watched Wolfie’s growth globally since launch and are absolutely delighted to be working with Sir Rod and Duncan to drive the brand forward in Scotland.

“They are already working with some top accounts creating unique cocktails and we look forward to opening the brand up to more of our customer base.”

Venue staff in stripey tops take a selfie with a celebrity
Rod with Kelvingrove Cafe staff

Among Wolfie’s existing listings is Glasgow’s Kelvingrove Café, where Rod recently paid a visit to taste-teste its new Wolfie’s Rockstar Old Fashioned.

The serve is a Wolfie’s twist on the traditional cocktail, topped off with a splash of champagne, and will be unveiled on the cocktail bar’s new menu this month.

Since launching in June last year, Wolfie’s has become available in over 20 countries globally, and has won several accolades, most recently taking home Gold at the prestigious San Francisco World Spirits Competition.