Penderyn’s Giancarlo Bianchi comes north to join Holyrood Distillery

Giancarlo Bianchi

Edinburgh’s Holyrood Distillery has appointed Giancarlo Bianchi as its new sales director.

Bianchi joins the urban distillery after 13 years at Penderyn Distillery in Wales, where he initially joined as visitor centre manager in 2011, before working across the business and taking the role of executive director of sales and marketing in 2021.

Commenting on the new appointment, Holyrood managing director, Huw Wright, said: “We are looking forward to welcoming Giancarlo to the team. Giancarlo’s passionate and collaborative style, coupled with the breadth and depth of his experience will be instrumental in delivering strong and sustainable business growth as we enter an exciting time for Holyrood Distillery.”

In October 2023 the award-winning distillery launched its inaugural single malt whisky, Arrival, with its second release, Single Cask Release #147, launching in January of this year and selling out within hours.

Giancarlo commented: “I have joined an immensely creative new wave Scotch distillery at a very exciting time. Holyrood are paving the way with a truly fresh and innovative approach, and not just in whisky. I can’t wait to get started, and am looking forward to working with such a great team.”