Available to on- and off-trade retailers across the UK, Australia and the Netherlands from this month, Tokyo Dry Gin is traditionally distilled in copper pot stills, using high-quality Japanese ingredients including indigenous rice grown in surrounding regions and five native Japanese botanicals; yuzu peel, mikan peel, sakura flower, sakura leaf and sansho pepper.
“These carefully-chosen ingredients combine to express the diverse terroir and tastes of Japan, resulting in an elegant and delicately aromatic classic dry gin offering warm and well-balanced citrus and spice notes, and a smooth finish,” said DKG’s chief marketing officer Ali Pickering.
“Tokyo Dry Gin is beautifully presented in Ukiyo’s iconic two–colour graduated bottle, a world-first design offering a stylish and uniquely Japanese aesthetic that reflects Ukiyo’s home by mirroring the mountains and oceans of Japan,” she added.
The five Japanese botanicals are complemented by six traditional botanicals, including juniper, pepper, coriander, angelica root, lemon peel, cardamom and rosemary. Together, they are said to produce ‘juniper, pine, spice, menthol and herbal notes, with a background of bright citrus, coriander and anise’.
“Aimed at 25 to 50 year-old city dwellers who love travelling and visiting high-end cocktail bars, Ukiyo Tokyo Dry Gin is crafted to evoke the senses of those who appreciateexcellence, style and the finer things in life,” said DKG, which is supporting the launch with a social media campaign and point-of-sale material.
The launch expands Ukiyo Spirits’ gin range to three expressions – as well as the Tokyo Dry, it offers the floral Ukiyo Blossom Gin and the citrus Ukiyo Yuzu Gin.