ASPALL CYDER is bringing festive flavour to pubs and bars across the UK with the return of its popular Mulled Cyder infusions bags.
Combining notes of hibiscus, ginger, aniseed and orange peel with festive spices like cinnamon and cloves, the bags are intended to pair with warmed Aspall Cyder.
The Suffolk-based cider brand will also be rolling out limited-edition glassware, urns, posters and bar cards to generate intrigue and excitement.
The mulling infusions have already secured listings with a number of major pub groups including Young’s, Whitbread, Greene King and Mitchells & Butlers.
Senior brand manager Georgia Wallis said: “As the cold weather approaches, we know more people are looking for a warm drink in a cosy atmosphere. Our Mulled Cyder, infused with festive flavours, will deliver just that and we expect it to prove a big hit with consumers over the winter months.”
