New venue for Boe as it eyes £10m sales milestone
SCOTTISH spirits producer House of Boe is gearing up to reach £10 million in annual sales as it opens its first ‘brand home’ in South Queensferry.
Designed to be experiential for customers, the new retail outlet will allow visitors to sample the company’s gin and vodka ranges as well as its premixed cocktails while learning about the company. There will also be special releases sold exclusively at the location.
Meanwhile the business, which is run by directors Andrew Richardson, Carlo Valente and Graham Coull, has said it is on track to reach £10m in sales during the 2022/23 financial year.
Its turnover pre-pandemic was £8.5m, but the company – which sells a sizeable share of its products through the on-trade – was impacted by the closure of premises during the past two years.
“We have been investing in our business with the launch of new flavoured gins and vodkas and growing our employee numbers,” said Richardson.
“We’re now in a strong position to open our first brand home in South Queensferry, in which we have already invested more than £200,000.
“This a major step for us and a sign of our confidence in future growth. We’re sure locals and visitors to the area will see our venue as a destination of choice.
“We have grown quickly over the years from a primarily Scottish to a UK-wide business. We see ourselves as risk takers, willing to stand out from the crowd, hence our move away from craft, with its production focus, to focus on the enjoyment of our drinks and their fit with our consumers’ lifestyles.
“Along with others in the drinks trade we were impacted by the closure of bars, pubs and other venues during the pandemic, but we continued to put money into our business and are now reaping the benefits.
“We’re on track to meet our sales target for next year and have many more exciting developments in the pipeline.”
Boe distils its products in Stirling.