KOPPARBERG is growing its presence in the spirits market with a new range of flavoured vodkas.
The three-strong range – in lemon, passionfruit and strawberry & lime flavours – joins the Swedish brand’s gin and rum launches, both of which have been introduced in the last two years.
Kopparberg said that flavoured vodka is currently driving growth within the wider vodka category and it is targeting “higher tempo occasions” with the new products.
“No one does flavour like we do and we weren’t content with the dull and subtly flavoured options currently available on the market,” said Kopparberg’s head of marketing, Rob Salvesen.
“New Kopparberg flavoured vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, ready to shake up late night drinking for existing Kopparberg fans and vodka drinkers alike.
“As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.”
All three vodkas have an ABV of 37.5%.