Only way is up for Fentimans

FENTIMANS has launched a range of its tonics and mixers in a new 200ml format which will ultimately replace the 125ml bottle size.

The drinks firm said the move to a larger format is in response to the growing popularity of long mixed drinks and goblet serves. The new 200ml mixer range comprises Premium Indian Tonic Water, Connoisseurs Tonic Water, Light Tonic Water, Ginger Beer, Ginger Ale, Soda Water, Rose Lemonade, Pink Grapefruit Tonic Water, Valencian Orange Tonic Water, Oriental Yuzu Tonic Water, Pink Rhubarb Tonic Water and Tropical Soda. Fentimans said the 125ml range will be gradually phased out.

“As more and more consumers continue to enjoy longer serves, and experiment with a range of mixers to pair with their personal spirit repertoires, it’s important that Fentimans creates a serve size that meets the needs of our consumers, whilst providing the best drinking experience,” said Fentimans marketing director Andrew Jackson.

“With the launch of our new 200ml pack format, we have responded to the ever-evolving needs of our customers and the growing number of people who enjoy Fentimans drinks.”