Edinburgh Gin’s full-strength flavoured range branches into bramble and honey
EDINBURGH Gin has expanded its range of full-strength flavoured gins as the thirst for fruit-forward expressions continues to grow.
Bramble & Honey Gin joins the Ian Macleod Distillers-owned brand’s Rhubarb & Ginger Gin and Lemon & Jasmine Gin, which were launched earlier in the year.
Said to highlight the “natural partnership of dark fruit and silky honey”, the new 40% ABV release comes at a time when the popularity of flavoured gin is at an all-time high.
In the past year, over 60 million bottles of gin have been purchased across both the on-trade and off-trade, with the spirit forming almost 70% of the value growth in the spirits sector, according to Wine and Spirit Trade Association (WSTA) data.
Ian Macleod Distillers’ UK managing director, Neil Boyd, said: “This year, Edinburgh Gin continues to establish itself as a leader in the flavoured gin category by developing a premium and considered range of new products.
“Our Classic gin sits at the heart of our diverse flavoured gin range. Its juniper-forward profile is the perfect base for a natural combination of bramble and honey, allowing us to create a truly indulgent, full-strength flavoured gin.”
The release follows industry recognition for the brand’s products. Rhubarb & Ginger Gin scooped a bronze medal recently at this year’s Scottish Gin Awards in Glasgow, while its Christmas Gin was highly commended in the London Dry category.
