High times for new ready to drink range

Highball drinks
The Highball range consists of six ready-to-drink alcohol-free cocktails.

A DRINKS company has developed what it claims is the UK’s first range of ready-to-drink, 0% ABV cocktails.

Highball is a range of six alcohol-free drinks, developed by Hampshire-based The Original Free Drinks Company in conjunction with spirits author Ian Wisniewski.

Available in single-serve bottles, cans and on draught, the range consists of Classic G&T; Pink G&T; Cosmopolitan; Mojito; Italian Spritz; and Ginger Dram.

Kate Johnson, who co-founded The Original Free Drinks Company with her husband, Red, said: “We are passionate about providing great-tasting and healthy alcohol-free alternatives that do not require a compromise, allowing consumers to have confidence in their positive alcohol-free choice.

“Our Highball cocktails set a new standard in 0% flavour experience and we will continue to add more classics to the range, as well as introducing original cocktails of our own.”

Red added that the market for quality, alcohol-free drinks “is still underserved”.

“Our experience of working with brands such as Seedlip and Big Drop Brewery shows us that there is a growing global market for premium alcohol-free drinks and the UK is pioneering in this category,” he said.

The Highball range is available from online retailer Dry Drinker.