THE firm behind Irish whiskey brand Jameson has teamed up with London-based Fourpure Brewery Co to create a new limited edition expression.
The collaboration sees Jameson’s triple distilled Irish whiskey finished in Fourpure Brewing Co’s Shapeshifter West Coast IPA-seasoned barrels.
The resulting liquid, Jameson Caskmates Fourpure, is described as a 40% ABV whiskey that “features the signature smoothness of Jameson, with additional notes of tropical fruits, sweet clementine and full-bodied hops from the beer”.
James Bremner, on-trade channel director at Jameson parent firm Pernod Ricard UK, said: “The marriage of craft is at the heart of this collaboration and taps into an existing consumer appetite for craft beer.
“The existing Caskmates range has successfully recruited a new and younger consumer to the brand, as well as the overall category, and this limited edition will go further in our quest to making Irish whiskey the number one choice for today’s drinkers.”
Available now and exclusively in the UK, Jameson Caskmates Fourpure is being supported by a digital and social campaign.
