A NEW tourism campaign is set to promote Stirling and the Forth Valley as a visitor destination for people living with a disability.
A collaboration between various public bodies including Falkirk Delivers, Falkirk and Stirling councils and supported by a VisitScotland Growth Fund award, the Forth Valley Accessibility Tourism Promotion has created a series of downloadable and printable itineraries tailored for those with autism, dementia and mobility issues and covering three themes: family fun, heritage and outdoor activity. There are also three films, which highlight accessible attractions and accommodation in the area.
The films and materials will be promoted online to people in the central belt and northern England.
Margaret Brisley, Stirling Council’s finance and economy committee convenor, said: “We are delighted to be driving forward the inclusive tourism agenda with our wider Forth Valley partners.
“This campaign will ensure everyone can easily find and enjoy their visit to Stirling, along with acting as a catalyst for businesses to create a range of opportunities that make their service more inclusive and accessible for all.”