SCOTTISH gin brand Boë is making music with the launch of a new campaign starring Paloma Faith.
A 30-second advert features Faith giving an uplifting speech to the camera in which she extols the virtues of standing out from the crowd.
The advert is being supported in the on-trade with the promotion of signature cocktail Paloma’s Boë, which combines Boë Passion gin with tequila, lime juice, a squeeze of agave, muddling chilli and cranberries and topped with soda.
Andrew Richardson, a director of Boë parent company VC2 Brands, said Faith is “the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date”.
“Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience,” said Richardson.
The new advert forms part of a claimed £400,000 summer marketing campaign.