Fresh new look for Glenfiddich

The new design is now being rolled out

GLENFIDDICH’S Speyside home has inspired new-look packaging currently being rolled out across the range.

In homage to the Glenfiddich name, which means valley of the deer, the new design features a clearly defined valley cut into the glass with the brand’s stag symbol embossed in gold within the valley shape; the signature of William Grant, who built the distillery in 1887, is in gold on the bottle top.

A roll-out of the new packaging began last month across Glenfiddich 12 year old, which has been rebranded ‘Our Original Twelve’, and 15 year old (‘Our Solera Fifteen’) whiskies; the 18 year old will receive the new-look packaging next year.

Claudia Falcone, Glenfiddich global brand director, said the new design is intended to celebrate Glenfiddich’s “maverick beginnings and family-run heritage”.

“We wanted to emphasise Glenfiddich’s special provenance and unique heritage with this stylish new design, drawing cues from the special place where our liquid is produced,” said Falcone.