Operators who are keen to reward the loyalty of returning customers can do so using a new app from Scottish startup, Swipii.
The mobile app allows operators to create their own point-based loyalty programme, similar to those used by Tesco and Costa.
With no need for physical cards, customers instead download the free Swipii app to their mobile phone and securely link their payment card.
Already in use by Scottish operators, including the DRG, Swipii allocates ten points for every £1 spent; the points can then be redeemed for rewards at the business in which they were collected.
Operators can find out more at swipii.com