Tennent’s honours Scottish makeup artist Jamie Genevieve

YouTube star is lager than life: makeup artist receives Golden Can award

Jamie Genevieve recognised for “flying the flag for Scotland” around the world
Jamie Genevieve recognised for “flying the flag for Scotland” around the world

ONE of Scotland’s biggest online stars, Jamie Genevieve, has become the latest recipient of Tennent’s Golden Can award for her creative contribution to Scotland and the world.

The award recognises those who have made an impact on Scottish culture; previous winners include Trainspotting author Irvine Welsh, Line of Duty star Martin Compston and Franz Ferdinand.

- Advertisement -

Jamie, the first recipient of the award since 2017, grew up in Clackmannanshire and has gone from working behind a makeup counter in a Glasgow department store to being one of the most watched Scottish YouTubers around the world, racking up over 770,000 subscribers on the platform and 1.2 million followers on Instagram, as well as releasing a number of products in collaboration with some of the world’s biggest makeup brands.

She said: “It’s so cool to join the ranks of the Golden Can Hall of Fame. My dad will be so proud.”

As one of the most exciting new talents out there, Jamie has taken the world by storm.

Alan McGarrie, head of UK brand marketing at Tennent’s, said: The Golden Can is all about identifying heroes in all aspects of Scottish culture, and as one of the most exciting new talents out there, Jamie has taken the world by storm.

“Her hard work, talent and down-to-earth personality have secured her status as a true Scottish creative star – traits we admire here at Tennent’s and we recognise this is just the start for her growing success.

“Working with 15 of the top beauty brands worldwide, she flies the flag for Scotland globally, well and truly earning her place in the Golden Can Hall of Fame.

“We can’t wait to see what she does next.”