Edinburgh Gin launches 40% ABV Rhubarb & Ginger Gin
Edinburgh Gin’s range just got a little stronger thanks to the launch of a full-strength Rhubarb & Ginger Gin.
The new gin sees natural rhubarb and ginger flavours added post-distillation to Edinburgh Gin Classic – a juniper-forward spirit.
The 40% ABV Rhubarb & Ginger Gin is said to pair well with yuzu and Mediterranean tonic varieties – and can add “depth of flavour” to G&T menus, according to Edinburgh Gin parent firm Ian Macleod Distillers, which said the expansion into full-strength flavoured gin “is a natural progression” for the distiller; it first introduced a rhubarb and ginger liqueur to its range in 2014.
The new flavoured variant joins Edinburgh Gin’s existing Rhubarb & Ginger range, which comprises a 20% ABV liqueur and a 5% ABV RTD.
To support the launch, Edinburgh Gin will be rolling out a ‘fortune telling gin ball’ in bars.
Modelled on the magic-8 ball, the fortune telling gin ball will ‘predict’ 18 perfect serves; from Head for the Med – Rhubarb & Ginger Full-Strength Gin with Mediterranean tonic – to The Outlook is Bubbly – Rhubarb & Ginger Gin Liqueur with fizz.
Neil Mowat, UK marketing director at Ian Macleod Distillers, said that with gin aficionados “increasingly keen to explore and experiment within the category”, both gin liqueurs and full-strength flavoured gins are “a must for any well-stocked bar”.
Edinburgh Gin’s Rhubarb & Ginger Gin joins the existing full-strength line up, which includes Edinburgh Gin Classic (43% ABV), Seaside (43% ABV), 1670 (43% ABV), and Cannonball (57.2% ABV).
