It’s a matter of Taste for trio

The new Taste Collective team

SOFT drinks firm Franklin & Sons has appointed a trio of ambassadors to lead its new initiative, Taste Collective.

Franklin & Sons has recruited bartender Rich Woods, chef Sophie Mitchell and cookery writer and food stylist Rosie Birkett “to educate consumers and showcase how high-end trends can apply to everyday life”.

The trio will front various campaigns – from food pairing demonstrations to showcasing tips and tricks for creating cocktails and mocktails.