Whisky brand hits the road

Partnership pairs single malt with custom bikes

IAN Macleod Distillers, the family-owned Scottish drinks company behind single malts Glengoyne and Tamdhu as well as Edinburgh Gin, is hitting the open road through a new initiative for its Smokehead whisky brand.

The company has commissioned motorbiking personality Tyler Lunceford, who recently relocated from the US to Leith, to create a custom Ducati bike for Smokehead, with the process documented through a series of episodes on the Smokehead website. 

The bike – named The Smoker – will be showcased at Smokehead events.

Iain Weir, Smokehead brand director, said: “We’re proud to be working with Tyler. His all-round attitude personifies Smokehead – bold, daring and independent.

“We can’t wait to see the bike unveiled.

“Just like Smokehead, motorbikes are not for everyone, but that’s okay, and that’s why this partnership works so well.”

Smokehead, a single malt from an unnamed Islay distillery, has three expressions: Smokehead (43% ABV), Smokehead High Voltage (58% ABV), and Smokehead Sherry Bomb (48% ABV).