Low-alcohol spirit is branching out

The new spirit has an ABV of 4.4%

A LONDON bar operator and drinks entrepreneur has launched a new low-ABV spirit.

Willow was created by William Borrell at his Ladies & Gentlemen bar in Kentish Town in response to the ‘boom’ in low and no-alcohol drinks.

The 4.4% ABV spirit, which takes its name from a combination of Borrell’s first name with the word ‘low’, mixes a Calvados base with a blend of pineapple, star anise, cherry tomato, kaffir lime leaves and agave syrup.

The resulting liquid is said to have “character and bite”, with “aromas of green apples and citrus” and “hints of tomato and flora”.

Borrell said it can be enjoyed neat over ice, or with tonic and a slice of fruit.

“There’s clearly a role for low-alcohol spirits – and Willow’s designed for those wanting all the cues of alcohol with a depth of taste,” he said.