The founders of Genius Brewing have dug deep for charity after donating £5000 to the My Name’5 Doddie Foundation.
Jason Clarke and Charlie Craig have pledged to give 5p from the sale of every can of their debut beer to the charity, which was set up by Scottish rugby star Doddie Weir to raise funds for both motor neurone disease research and those suffering from it after the former international’s diagnosis with the condition.
Genius, which is marketed as a ‘light’ craft lager, was launched in April. Carrying an ABV of 3% and containing only 72 calories per can, the beer is targeted at the growing number of drinkers looking to monitor both their alcohol and calorie intake.
Clarke, who played rugby with and against Weir, said: “Today’s first contribution to Doddie’s foundation is a proud moment.
“We’d like to thank Genius drinkers for supporting #5p4Doddie and hope that every rugby club will have Genius at the bar to help continue our fundraising.”
Collecting the cheque, chairman of My Name’5 Doddie Foundation and Weir’s former teammate, Scott Hastings, said: “We are very grateful to Genius Brewing for their fantastic support of Doddie’s foundation and we will use these funds to research a cure for motor neurone disease and to support those affected by this terrible disease.”