Bacardi gifts the trade with cocktail serves fit for the party season
BACARDI Brown-Forman Brands (BBFB) has gifted the trade with an array of festive cocktail serves, which it reckons can be made to suit all occasions throughout Christmas and New Year.
From the Chocolate Martini Negroni Cocktail, described as “a luxurious take on the Italian classic”, to the Bacardi Rum Colada, which is said to “take the summer staple of a Pina Colada and [update] it for the winter season”, the suggested winter serves – nine in total – are said to comprise both brand new mixes and classics with a twist.
Other festive cocktails being promoted feature BBFB brands Bombay Sapphire (The Laverstoke: Winter Edition), St Germain (St Germain Spritz) and Santa Teresa (Right Hand).
Discussing the drinks, Shervene Shahbazkhani, head of brand advocacy for BBFB, said the nine cocktails have been created in line with key trends for this winter season.
“This includes classic comebacks, with the likes of the Festive Old Fashioned, reimagined using Bacardi rum and chocolate bitters, and the increased popularity of bitter tastes, which we’ve reflected in Right Hand using Santa Teresa and the Martini Golden Sbagliato,” said Shahbazkhani.
“We’re delighted that we can continue to push the dial on how our products are served, ensuring that our drinkers are at the forefront of trends to show off during the party season.”
