Brewdog secures record funds as it unveils growth plans
Brewdog has secured £26.2 million in investment via its latest crowdfunding drive, Equity for Punks V, and is said to have broken a world record in the process.
The previous record of £19m was also said to have been held by Brewdog.
Some 50,000 people invested in the Aberdeenshire brewer’s latest equity crowdfunder, which is said to represent more than the total of the previous four Equity for Punks crowdfunding rounds combined; it brings the total number of shareholders across the five rounds to 94,000.
The funds raised via Equity for Punks V will support Brewdog in expanding its breweries in Ellon and Columbus, Ohio, as well as accelerating the construction of its new brewery in Brisbane, Australia, and plans for a new brewery in China.
The brewer’s collaboration with other craft producers continued last month in the form of the sixth instalment of #Collabfest, its annual multi-venue craft beer festival, which sees each Brewdog bar’s team develop and brew a new limited edition beer with a local brewery; all the beers created are released at the same time in participating Brewdog bars.
This year’s events took place over four days (instead of the usual three) in 52 Brewdog bars, across 37 cities, in 12 countries.
The crowdfunding and festival comes on the back of ‘The Brewdog Blueprint’, a manifesto containing 30 initiatives that will see the brewer evolve its beers and business over the next 12 months and beyond, including the return of the Brewdog development fund and a bar franchise model for Equity Punk shareholders, as well as plans to resume producing some of its classic beers in cask.
