Cider the apple of producer’s eye

APPLE cider remains a key focus for Thatchers Cider as the producer unveiled plans to invest £14 million in a new cider mill at its Somerset farm.

Martin Thatcher said the apple cider category offers a huge amount of versatility – and that his company will retain its focus on “quality and innovation in apple” going forward. It comes as Thatchers Cider submitted a planning application to install a new state-of-the-art mill at its Myrtle Farm base.

Martin said the investment underlines the firm’s confidence in the cider market.

“Our existing mill has served us well for many years, but we’re now looking to increase our capacity to meet growing demand,” he said.

“The new mill will be located at Myrtle Farm, will use less energy and will be sustainably powered by energy generated on site.

“There’s a lot of talk about fruit cider, but as I see it, there’s a raft of innovation and variety within the apple cider category, and this is where our focus lies. We have a wealth of knowledge of apples, and how different varieties work together to create new and exciting ciders.

“Apple is so versatile that through innovation we can meet all taste profiles from dry through to medium and sweet, with this one traditional fruit.”