SPECIALIST beer importer, Euroboozer, has secured the exclusive UK distribution for Danish craft brewer Mikkeller.
The deal will see Euroboozer distribute Mikkeller’s core range as well as all seasonal and one-off beers.
The brewer’s core range consists of pale ale Stick a finger in the soil (4.6% ABV); IPA Hair in the mailbox (6.3% ABV); passionfruit Berliner weisse Wood will fall down (4.2% ABV); and pilsner I don’t have red shrimp (4.6% ABV).
“For me as an Arsenal fan, this deal is the equivalent of us signing Bergkamp back in the day,” said Euroboozer managing director, Martyn Railton. “My superlatives just can’t do the brand, beer and people behind them justice – they’re that good. Our phone has been ringing constantly with interest just from word of mouth so we have an incredibly exciting few months ahead of us.”