IAN Macleod Distillers has launched its first national advertising campaign for Edinburgh Gin.
Calling on consumers across the UK to “Do Your Gin Thing”, the outdoor and social media campaign is intended to be “an open invitation to consumers to have fun and enjoy Edinburgh Gin their way”, as well as to support and grow awareness of the brand.
Neil Mowat, Edinburgh Gin’s UK marketing director at Ian Macleod Distillers, said given the range, “there really is an Edinburgh Gin to suit any event or occasion; your way”.
