MAGNERS is set to benefit from exclusive sponsorship and pouring rights at 11 festivals across the UK this summer following a deal signed by parent firm C&C Group with media firm and festival organiser, Global.
Magners Original and Magners Dark Fruit will both be available in draught and can at each event – including Rewind at Scone Palace from July 20 to 22 – alongside Orchard Pig Reveller.
As official partner of the events, the cider maker will offer festival-goers ticket promotions and offers via digital media.
Janette Murray, Magners UK marketing manager, said the firm is “looking forward to enhancing festival-goers’ experience”.
