MAGNERS has secured sponsorship and pouring rights at eleven festivals across the UK this summer after parent firm C&C Group signed a deal with media firm and festival organiser Global.
As official cider partner of the events – which include Rewind at Scone Palace from July 20 to 22 – Magners will offer attendees ticket promotions and offers via digital media. A Magners Cider Garden will appear at some of the festivals.
Magners Original and Dark Fruit variants will be available at each event.
Janette Murray, the brand’s marketing manager, said: “We’re looking forward to enhancing festival-goers’ experience with unique offers and bespoke Magners Cider Gardens at selected festivals across the summer.”
