Cider is set for festival season

Magners has obtained marketing rights at eleven UK festivals.

MAGNERS has secured sponsorship and pouring rights at eleven festivals across the UK this summer after parent firm C&C Group signed a deal with media firm and festival organiser Global.

As official cider partner of the events – which include Rewind at Scone Palace from July 20 to 22 – Magners will offer attendees ticket promotions and offers via digital media. A Magners Cider Garden will appear at some of the festivals.

Magners Original and Dark Fruit variants will be available at each event.

Janette Murray, the brand’s marketing manager, said: “We’re looking forward to enhancing festival-goers’ experience with unique offers and bespoke Magners Cider Gardens at selected festivals across the summer.”