DRINKS firm Halewood Wines & Spirits said a growing consumer taste for rum is behind its decision to add a Cornish small-batch spiced rum brand to its range.
Dead Man’s Fingers is a blend of Caribbean rums and represents the fourth addition to Halewood’s premium rum portfolio. Created in 2015 by the founders of the Rum & Crab Shack restaurant in St. Ives, the rum is described as having notes of saffron cake, sweet Pedro Ximenez sherry, caramel and vanilla, among others.
Neythan Hayes, founder of Dead Man’s Fingers, said: “We believe we’ve produced a liquid that is as good as any established or contemporary spiced rum out there.
“While we have achieved success to date through a handful of on and off-trade listings, Halewood’s distribution structure will drive growth and allow more people to enjoy it as much as we do.”