PREMIUM mixers are helping to breathe new life into favourite drinks from yesteryear, new research commissioned by the firm behind tonic and soft drinks brand Franklin & Sons has claimed.
According to the poll, consumers are reviving more traditional drinks, with serves such as brandy and tonic and sherry and tonic emerging as favourites over the festive season; 18 to 34 year olds were most likely to mix an old favourite with tonic (53.2%), with 37% of these planning to re-mix brandy and sherry.
Jen Draper, head of marketing at Franklin & Sons, said: “Our findings show that the rise and rise of premium quality tonics and mixers is continuing, with consumers using their rekindled love for a G&T to reinvent forgotten favourites such as brandy and sherry with tonic. At Franklin & Sons we have created some great serves to help people rediscover old favourites.”
