Brand scores with the appointment of spirits aficionado
FORMER professional footballer John Bagnall has been appointed as the second UK brand ambassador for Brockmans gin.
Bagnall is no stranger to the gin industry – for the past two years he has run his own gin events firm and has worked for several gin brands, including Whitley Neill and Copperhead.
Through his House of Gin company, the ex-Preston and Blackpool player organised a number of niche consumer gin events.
His drinks industry experience also includes a decade working for Halewood International, latterly as national events manager, responsible for negotiating and managing sponsorships and activities as well as managing teams involved in running major music and sporting festivals such as Bestival, Liverpool International Music Festival, The Crabbie’s Grand National and The Scottish Open.
This is a gin I love and I’m keen to ensure that even more people have the chance to taste it.
In his new role with Brockmans, Bagnall will be involved in organising consumer-facing activities the brand is involved with, such as GinFestival.com.
Laura Motson, global brand manager for Brockmans, said: “Ours is one of the fastest-growing super-premium gins in the UK and there are more and more demands on the time of our splendid existing UK brand ambassador, Mike Whatmough.
“We therefore decided we needed an additional ambassador and we are delighted to have been able to appoint John.”
Bagnall said: “I am so excited to be working with Brockmans. This is a gin I just love and I’m keen to ensure that even more people have the chance to taste it. I’ve worked with a number of leading gin brands and this is my favourite so it’s a dream come true to be working with the brand.”