The Schweppes range is transformed with a new look and new variants
THE Schweppes range has been redesigned and extended in response to what’s said to be growing consumer demand for premium mixers.
The core range, which includes Indian Tonic Water, Slimline Tonic Water, Bitter Lemon and Ginger Ale, has been repackaged in a new, skittle-shaped bottle, which is available in 125ml and 200ml formats.
And the range has been extended with the introduction of Schweppes 1783 – a selection of premium, naturally-flavoured mixers that has been designed in conjunction with mixologists, including bartender Tony Conigliaro of London bars 69 Colebrooke Row and Bar Termini.
The five-strong range includes Crisp Tonic Water, Light Tonic Water, Golden Ginger Ale, Salty Lemon Tonic Water and Quenching Cucumber Tonic Water. The new variants are available in 200ml bottles.
The classic and 1783 ranges are being promoted through a major marketing programme which includes television advertising and sponsorship (including the Jonathan Ross Show), cinema advertising, PR and digital activity and sampling at a number of festivals and cocktail events.
Coca-Cola European Partners (CCEP), the firm behind Schweppes, claims £6.6 million will be spent promoting the brand before the end of the year.
Simon Harrison, customer marketing director for GB at Coca-Cola European Partners, said the last quarter of the year “is going to be massive for the Schweppes brand”.
“Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history,” said Harrison.
“Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“Our new Schweppes 1783 range combines the perfect carbonation and balanced taste of Schweppes with natural ingredients and unique flavours.
“We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to a new age of mixer drinkers that are keen to discover new taste combinations.”