THE firm behind fruity iced slush drink Starslush has launched a new blood orange variant in time for Halloween.
Vimto Out Of Home said the limited edition product, which is available to pubs, leisure outlets and theme parks across the UK from this month, will drive sales of Starslush into autumn and help operators take advantage of the opportunities Halloween presents.
Ed Jones, senior customer marketing manager at Vimto Out Of Home, said Starslush Blood Orange is, like the Blue Raspberry, Strawberry and Vimto variants in the range, free from artificial colours and azo dyes.
“Our new blood orange flavour really taps into customer appetite for new and exciting flavours,” he said.
“What’s more, we’re seeing greater demand for frozen drinks all year round, especially at an increasing number of pubs and bars.”