THE Cîroc range of flavoured vodkas has been extended with the introduction of a new vanilla variant.
Said to pair Cîroc vodka with the “rich and creamy taste of French vanilla”, Cîroc French Vanilla joins nine other flavoured vodkas in the range, including Cîroc Mango and Cîroc Apple.
The new variant is described as ‘the perfect foundation’ for cocktails and is being promoted in a Cîroc-Star Martini serve, based on the Porn Star Martini cocktail.
Global brand director Natalie Wills said the vanilla variant “taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavoured vodka”.
