THE firm behind Jack Daniel’s in the UK is promoting a range of simple serves for the American whiskey brand over the festive season.
Bacardi Brown-Forman Brands is introducing a number of videos featuring Jack Daniel’s brand ambassador Cam Dawson, in which he demonstrates how to create various festive serves.
The first suggested serve is the Godfather No.7. It contains 25ml of Jack Daniel’s Old No.7, 25ml of amaretto and 100ml of chilled cola, which are mixed together and then garnished with an orange slice.
The video can be found above.
The second serve, called The Honey Smash, combines 50ml of Jack Daniel’s Tennessee Honey with 12.5ml of lemon juice, 10ml of sugar syrup and six mint leaves.
The Honey Smash video can be viewed below.
Quoting figures from CGA, Bacardi Brown-Forman Brands claimed American whiskey is now worth over £455 million in the UK on-trade.