BLENDED whisky Isle of Skye will continue its association with Scottish Mountain Rescue after parent firm Ian Macleod Distillers renewed the brand’s sponsorship of the charity for another year.
The partnership was first established in October 2013 to generate funds and raise awareness of the service’s voluntary work across Scotland.
It resulted in a fundraising campaign, called Isle of Skye Mountain Spirit, and a dedicated website with online fundraising function.
“The partnership has been a great success so far with funds raised for the Search and Rescue Dog Association, new equipment and avalanche training through a variety of fundraising initiatives including direct funding and the Munro Challenge,” said Simon Steer, chairman of Scottish Mountain Rescue. “We are looking forward to another successful year ahead with a second Munro Challenge and other fundraising initiatives from Isle of Skye Blended Scotch Whisky.”
Ian Macleod Distillers claims the sponsorship has resulted in a 7% increase in volume sales for the Isle of Skye brand.
Neil Boyd, commercial director of malts at the company, said: “Ian Macleod Distillers is delighted to help this vital service carry out the fantastic and often dangerous work undertaken by its volunteers.
“Scottish Mountain Rescue is a perfect partner to the Isle of Skye Blended Scotch Whisky brand.”