BEAM Suntory has announced the appointment of Rebecca Asseline as global brand ambassador for its Courvoisier brand.
Asseline has been UK brand ambassador for Courvoisier since 2009 and the UK will continue to be a focus for the Cognac.
However, she will now look to build the brand’s presence across Europe too.
Beam Suntory’s Francois Bazini said Asseline has “a strong passion for spirit maturation, mixology, food pairings and the sensory Courvoisier journey that she so eloquently passes on to the trade, consumers and colleagues she interacts with day-to-day”.
